OUR FINANCIAL YEAR 2021
BACK TO PASSION
Combined: In the French region of Provence, a joint salesforce branch for Kobold and Thermomix® opens for the first time with an integrated store for customers. With the pilot project “X-Branch+”, Vorwerk is taking the synergy of direct sales and store to a new level and creating a unique direct sales meeting point where the communities of both brands can come together and experience Vorwerk products.
Anniversary: 2021 marks the 50th anniversary of Thermomix®. Since its invention in 1971, it has provided millions of people around the world with enjoyment and pleasure when cooking. To honor this all-rounder and as a thank you to the Vorwerk community, the anniversary year is packed with special events and campaigns, including a limited edition anniversary cookbook and a world record.
Digital: With the Thermomix® MySites, Vorwerk Germany supports its advisors in expanding their network. The new individual online platform is all about personal advice and the latest Thermomix® offers. In addition to booking a product demonstration, it is now also possible to digitally order the Thermomix® with the involvement of a sales advisor.
Connected: During the “Choose France Summit” economic forum, French President Emmanuel Macron acknowledges the strong presence of the Vorwerk Group in the French market and the plans for the company’s further development in the country. Parallel to the summit, French Prime Minister Jean Castex visits the Vorwerk production site in Cloyes-les-Trois-Rivières, thereby reaffirming the importance of the Vorwerk Group for French industry.
Teamwork: Massive heavy rainfall causes devastating flooding in some regions of Germany. The Vorwerk Elektrowerke site, where Kobold vacuum cleaners are produced among other things, is also affected. With enormous effort and great teamwork, the colleagues at Vorwerk Elektrowerke manage to get production up and running again within a very short time. The three bridges on the company grounds spanning the Wupper also survive the flood without serious damage.
Renowned: 85 Prozent der Gesamtbevölkerung in Deutschland kennen die Marke Thermomix®. 85 percent of the total population in Germany knows the Thermomix® brand. This is the result of a representative survey by the Allensbach Institute (IfD). With 86 percent brand awareness among the total Italian population, Folletto (the Italian name for Kobold) does similarly well in a later survey by the Institute. But not only is awareness high, the quality of both brands is also rated as “very good” or “good” by the majority of respondents. Typical Vorwerk!
Outstanding: September 2021 goes down in Thermomix® history as the month with the highest sales volume on record. A sensational 157,817 Thermomix® orders are recorded by the sales advisors worldwide in this month alone. This surpasses the record from September of the previous year (108,817 orders) by almost a third.
Practical: October sees the launch of the customer campaign for the new generation of the Thermomix® blade cover and peeler. The peeler function enables the effortlessly removal of the peel from potatoes and vegetables. This frees up time and ensures less waste compared to conventional peeling. At the same time, the blade cover protects the food during Slow Cooking and Sous-vide preparations.
World record: At the end of the 50th anniversary year, the Vorwerk community makes it into the Guinness Book of Records with the Thermomix®. Within one hour, around 1,200 cooking videos are uploaded to Facebook - many times more than the 250 required. The world record attempt is accompanied by a digital event in which more than 12,000 people from 46 countries take part.
Update: More than 940,000 users have now become creative on Vorwerk’s recipe platform Cookidoo®. With the new “My Creations” function, they can create their own Thermomix® recipes and individually modify existing ones. Whether traditional family recipes or those from blogs, magazines or cookbooks – with “My Creations” all recipes can be saved on Cookidoo® and easily retrieved and prepared with the Thermomix® TM6.