Foreword
from the Executive Board

Ladies and Gentlemen, Dear Vorwerk Community

We can look back on a 2021 financial year that was exceptional in many respects. The most important thing at the outset: following the record level of revenue in 2020, the Vorwerk Group succeeded in further expanding its high level of sales, culminating in additional growth. We are therefore also pleased to report a new record level of sales for 2021. Against the backdrop of the impact of the COVID-19 pandemic and an increasingly challenging situation in the procurement markets, this development was only possible thanks to the tireless efforts of our advisors in the sales organizations and our employees around the world. We therefore owe them our thanks and appreciation. In addition, customers are also a central element of our large Vorwerk community. Without them, their passion and the trust that they place in us and our brands and products, we would not be the company we are today. We are particularly proud of this.

The resolute implementation of the measures already defined in 2019 in the Strategy 2025 has proven to be another key success factor. Three core components will continue to be the focus of attention: expansion and maintenance of the Vorwerk community of advisors, customers and employees, the further development of the people-based direct sales approach using three interrelated channels with sales advisors the core element, as well as innovative products and services.

Ladies and Gentlemen, in 2022, we are deeply concerned about the developments in Eastern Europe and the Russian war in Ukraine. Our sympathy goes out to the people in the affected regions. The Vorwerk community has shown great solidarity in many respects and has supported the people on the ground in Ukraine as well as at the individual locations of our national subsidiary companies. The Vorwerk Group does not have any activities of its own in Russia.

In view of this explosive situation in terms of world politics, the imponderables of the development of the COVID-19 pandemic as well as the availability of goods and rising costs in the supply chain, 2022 will be another challenging year. Overall, however, we are again looking forward to a successful development of business.

Wuppertal, April 1, 2022

On behalf of Vorwerk SE & Co. KG

 

Next chapter “A Review of Vorwerk 2021”